HEARTLAND CREDIT UNION SECURES NAMING RIGHTS
FOR PARK CITY’S PREMIER ENTERTAINMENT VENUE
Hutchinson, KS — Dec. 8, 2025 — Heartland Credit Union is proud to announce its naming rights sponsorship for one of south-central Kansas’ premier sports and entertainment venues, Heartland Credit Union Arena. This landmark agreement reflects Heartland’s commitment to empowering members, strengthening communities, and creating experiences that go beyond banking.
Hartman Arena, more recently known as Park City Arena, opened in 2009 and has been managed by VenuWorks since its inception, becoming a hub for concerts, sporting events, and community gatherings. With a seating capacity of up to 6,500 and a history of hosting major acts and local teams, Heartland Credit Union Arena will continue to serve as a destination for entertainment and economic growth in south-central Kansas.
“Heartland isn’t just a name or a place on a map—it’s a promise to show up for our members in bold ways,” said Dan Springer, President and CEO of Heartland Credit Union. “This partnership reflects our shared values of community and connection. As we grow, we’re reinvesting in ways that create meaningful experiences for our members and strengthen the communities we serve.”
The sponsorship will create opportunities for Heartland members to enjoy exclusive benefits, including ticket giveaways, special events, and behind-the-scenes experiences at the arena. It also underscores Heartland’s commitment to growth that benefits all members—delivering value beyond financial services and building connections that matter.
“Serving as a premiere event center for our community has been our goal since the beginning,” said Ben Bolander, Executive Director of Heartland Credit Union Arena. “That’s why we are excited to partner with a local business that understands the value of community and what it means to provide quality service. As an Arena, our mission stays the same; to bring a top-tier experience to our guests, no matter the event.”
This collaboration is more than a name change—it’s about creating shared experiences that bring people together. Heartland Credit Union Arena will serve as a stage for unforgettable moments, from championship games to sold-out concerts, while showcasing the power of local partnerships to drive community pride and economic vitality.
“Heartland Credit Union Arena represents exactly the kind of community-focused investment we believe in,” said Derrick Nielsen, CEO of LANGE. “As the ownership group of this facility, we’re proud to partner with Heartland to continue bringing first-class entertainment, sports and community events to south-central Kansas. This naming-rights partnership strengthens the arena’s future and supports the continued growth of the region we call home.”
About Heartland Credit Union
HCU is headquartered in Hutchinson, KS, with offices in Haven, Hays, Ness City, Newton, and Wichita. HCU delivers financial services to members throughout the US. The credit union, with over 40,000 members and $673 million in assets, was founded as The Hutchinson Teachers Credit Union in 1948. HCU is a leading home lender and offers a broad array of consumer and business services. We're committed to helping our members achieve financial success through personalized service, trusted guidance, and innovative digital solutions.
About Heartland Credit Union Arena
Since 2009 our arena has hosted a range of events from Concerts, Sports, Family Shows, Trade Show, and even Private Parties. Our 6,500 seat multi-purpose facility is uniquely configured so that there is literally not a bad seat in the house. As a VenuWorks managed facility, we take pride in sharing in their nationwide commitment to quality and excellent service. At Heartland Credit Union Arena, we don’t just want you to come out and watch a show, we want you to experience it!
About VenuWorks
Since 1996, VenuWorks has specialized in managing and revitalizing venues in mid-sized communities across the U.S. As the nation’s only employee-owned facility management company, VenuWorks takes a community-centered approach, offering tailored strategies for venue operations, programming, marketing, and management to drive cultural and economic growth in the cities it serves.